I collaborated with “Yi Zhen” Incense, assisting in their branding design. Our project encompassed the development of three distinct product lines, each tailored to different customer segments and spending abilities. We focused on creating targeted packaging designs for these lines. The primary objective was to expand the incense market beyond its traditional scope. By doing so, we aimed to not only cater to high-end users with discerning tastes for incense but also to popularize incense among the general public and younger demographics.